Cruise & Maritime Voyages to launch new French cruise brand

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The British passenger shipping company, Cruise & Maritime Voyages (CMV), will enter the French market with a fully French-speaking product on a year-round basis as the company will turn the Astor into the Jules Verne and operate it under the Croisières Maritimes and Voyages banner.

The cruise ship will sail routes to Northern Europe, the Mediterranean and the Black Sea and already has a world cruise set for 2022.

Apart from the world cruise, an average cruise length will be around twelve days on the 650-guest ship, according to the company executives’ report.

The 1987-built ship will sail from Le Havre and Marseille starting in spring 2021, taking over a key position in the market as there is no current contemporary cruise brand in France.

Previously, Croisières de France offered a mainstream product to the French market, but was eventually shut down by Pullmantur.