The final spurt: Only less than one week left, until national and international decision makers of the digital industry meet in Cologne. Stephanie Buscemi, Chief Marketing Officer at Salesforce, will open DMEXCO 2019 with a keynote speech on trust in the digital industry – true to this year’s motto #TrustInYou
Further Speaker Highlights in 2019
In addition to Stephanie Buscemi, other international speaker highlights await the visitors. Jimmy Wales, co-founder of Wikipedia, discusses Wikipedia’s role in times of fake news and why mainstream media are currently in a crisis, with moderator Ralph Simon (11th of September / 11:45 a.m.). On the second day, Roger McNamee, Facebook investor and former consultant of Mark Zuckerberg , talks about Big Tech under observation (12th of September / 9:45 a.m.). Charlotte Roche, author, moderator, actress and podcaster, talks to Spotify about the beautiful new world of podcasting (12th of September / 2:30 p.m.). Dominique Delport, Chief Revenue Officer at VICE, will also be on the Congress Stage with a keynote on “Why Scale isn’t enough” (12th of September / 4:05 p.m.).
Female Empowerment at DMEXCO
DMEXCO sees female empowerment as an important task. Therefore it strives for a balanced proportion on all curated stages. With 35 percent of female speakers, the number of 2018 (33 percent) was increased. Furthermore, 9 out of 22 keynotes on stage will be given by women this year. DMEXCO itself will be opened on September 11th at 10:05 a.m. by Stephanie Buscemi (CMO at Salesforce) on the Congress Stage with a keynote on trust in the digital industry and what marketers can do to build trust. On the following day, at 10:45 a.m., she will have a discussion with Jens Thiemer, SVP Brands & Consumer at BMW, on the Debate Stage, answering further questions on this topic.
New event within the DMEXCO: The CVC Conference
With the CVC Conference DMEXCO also takes a new path for investors this year. While tomorrow’s start-ups and digital players will gather in the Future Park in Hall 9, a half-day conference in cooperation with VentureCapital-Magazin will take place on September 11th, focusing on start-up investments. The CVC Conference is the perfect platform for exchange and networking with each other as well as with start-ups from different industries: from Artificial Intelligence, Big Data, Mixed Reality, Smart Technologies and Mobility to IoT and Blockchain.
Additionally, there will also be a new stage format this year: On Salesforce’s How-To Stage (Hall 6.1, C080), marketing and eCommerce experts will be giving immediately applicable recommendations, guidelines and best practices on various topics in over 25 sessions. The stage is sponsored by DMEXCO Gold Sponsor Salesforce (Hall 6.1, C011 and C080). Together with Platinum Sponsor Adobe (Hall 6.1, A011, B016 and A021) both companies support this year’s DMEXCO.
New social media hub and app update
For the first time there will be a Social Media Hub at DMEXCO, located in Hall 6 (Stand D040). From there, the DMEXCO Social Media Team will get in touch with numerous visitors and exhibitors. Also a good meeting point for influencers, bloggers and everyone interested in getting to know the DMEXCO team personally.
With the new app, visitors can not only plan their visit optimally, but also become an active part of the DMEXCO community. Since last week the latest update is also available in the App and Play Stores. New functions such as “Request Contact”, which visitors can use to send contact enquiries to exhibitors, as well as personal notes on participants, exhibitors and speakers, are now available. For exhibitors the options of lead tracking and exporting personal DMEXCO contacts is also possible.
Current BVDW Study on AI and Ethics in the Digital Economy
Matthias Wahl, President of the German Association for the Digital Economy (BVDW e.V.), will present the results of a new study on “Artificial Intelligence, Smart Home, Connected Health: Ethics in the Digital Economy” at the joint Media Breakfast on the first day of DMEXCO (11th of September / 8:30 a.m.). Finally, the Circle of Online Marketers (OVK) of the BVDW will present the current figures of the digital advertising market.
DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.
Bringing together 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today.
The German Association for the Digital Economy (BVDW e.V.) — with special participation from the Circle of Online Marketers (OVK) — is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.
DMEXCO 2019 will be held in Cologne on September 11 & 12, 2019. You can find all the information about DMEXCO 2018, as well as photos, stories, events and the podcast, at http://dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.